With the birth of her first daughter Maxwell Drew, Jessica Simpson opened up a new chapter in her life. The obvious next step for the Jessica Simpson Collection designer, whose empire is reportedly worth nearly $1 billion? An extension into maternity wear!

"I'm so excited to partner with Destination Maternity to design a collection of fashionable styles that make you look and feel great!" Simpson said in a statement released Monday. "You want to wear clothes that are flattering to your baby bump; you want to show your bump off."

Set to launch this fall, Jessica Simpson Maternity will be sold across the nation at Motherhood Maternity, Destination Maternity and Macy's. The pieces, which will include vintage-print tops, form-fitting jersey knit dresses and chunky realized sweaters, will start at $36.

Noticeably absent from the line: sky-high heels like the ones that Simpson swore she would give birth in when she went into labor.

"I'm probably going to deliver my baby in these [4-inch YSL heels]," the 31-year-old, who gave birth to little Maxwell, her first daughter with fiance Eric Johnson, on May 1, joked to Us Weekly in November.

Sadly in the star's third trimester, the Fashion Star mentor found herself no longer teetering along in her designer footwear collection.

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"I can't wear heels anymore," the star lamented while shopping in a Santa Monica Fred Segal back in March. "I tried but it was too hard. Wearing heels is like a religion to me, so it's tough!"

"I can't wait for the day I can walk in heels again!" she tweeted two weeks before she gave birth. "My feet feel homesick!"

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