Oh, the horror (and cuteness)! Pampers is airing perhaps its best commercial yet, and it’s not even Super Bowl season. The company’s new ad features adorable babies concentrating their very hardest — on pooping.

The hilarious video shows clips of newborns giving wide-eyed “poo faces” either sitting in their crib, buckled up in a car seat, or just hanging out with mom and dad.

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But, really, who cares about location! Those faces are priceless. “Don’t fear the mess!” Pampers insists.

Bonus: The anticipation intensifies with each second thanks to the theme song from 1968’s science fiction classic 2001: A Space Odyssey.

Watch the video above!

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